Projects & Experiences
Learn a little more about me…
Branding & Marketing
The growing marketing segment of “branding” was a relatively new concept as I was entering the corporate world which has really shaped retail into what we see today; a brand-centric industry. I’ve watched retail shift and pivot around the concept of “branding” and use those observations in the work I currently do. I’ve worked on product branding as well as company based branding, giving me a wide variety of experience throughout my years in the retail industry.
From building a private label optical brand to carrying on a well established pet toy brands, my experience covers both established and new brands along with everything in between.
Project Management
From product development to rebranding a company, managing a variety of projects is part of my role as a Brand Manager, no matter where I’ve worked.
Incorporating a strategy for each channel involved, whether it’s Social Media, Emails, or Influencer Marketing, is also an important part of my project management skill set.
And finally, writing project briefs, creative deliverable checklists, and tracking product development cycles are just a few core responsibilities that I can bring to your small business or corporate marketing team.
Consumer Goods
With 12 years of industry experience and another 5 years of working in retail stores, consumer goods have been a passion of mine from the very beginning. I’ve been fortunate enough to work with a variety of products including pet products, optical glasses, and children’s apparel, all of which have been exciting areas of retail to work in.
Philanthropy
Working on dynamic projects can be exciting, but working on projects with a philanthropic aspect are truly inspiring to work on. I’ve been fortunate enough to work on several projects that feature an aspect of giving back, such as Gamma2 Gives and Stand Up To Cancer®.