Ballerina Farm’s Brand: Part 1

Ballerina Farm has most recently been in the news the past 2 years for numerous reasons, mainly around their aesthetic and life they live and people’s closing opinions of it. But that’s not what I’m covering in today’s post… for Part 1, we’re looking at their website that they recently relaunched at the beginning of 2025. In Part 2, we’ll look a little more at their actual brand that they’ve built as a family living in Utah.

A website is an obvious extension of a company’s brand, especially if you’re an open commerce site that sells your product, which is exactly what Ballerina Farm does. Their recent rebrand better features their collections and products, making it much easier for the consumer to shop around on their site. You really don’t get much info on them until about midway down the page with an About Us section and further down the page where you see their Instagram recent posts featured near the footer.

Their easy to use Shop navigation button also allows their loyal fanbase to quickly get to the products they’re looking for, though finding stuff in stock is another story (The enamelware is always quick to sell and I’m clearly bothered by it). In reality, most of their inventory does consistently get replenished, and if it is out of stock, be sure to follow their socials to see when they post updates on new inventory, or sign up for their notifications.

Overall, their new website design showcases their extensive product line while their branding functions as a secondary message to the consumer. The simple website design mirrors their farmhouse/simple living style and is, again, a great extension of their overall brand.